deepdivr Social Media Academy
Paid social is evolving. Budgets are getting bigger. And it is important that you bring results to the table. The deepdivr Social Media Academy is for you, if you are already using ad managers but want to improve your skills and knowledge.
Who is it for?
This academy is for people who are already working in the Facebook and/or LinkedIn ads managers but want to use all the possibilities and become better at navigating paid social. Which strategic considerations you should have before launching a campaign.
How to use the data you have available when executing your campaign. When and what to optimize based on. And most important; make sure you look good to the rest of your organization when reporting.
What is in it?
The academy is a series of 4 free webinars starting 2nd of June. Each webinar will take an hour. After all four you will have an understanding of how to work with every phase of paid social media: Strategy, Execution, Optimization, and Reporting.
See what each lesson covers below
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Meet the Speaker
Anine has 10 years of experience within social media from both agency and the client side. She has spoken about paid social at events and conferences in the Nordics, and is experienced in facilitating workshops and webinars focused on elevating the participants and their skills.
Currently she is working with our biggest clients and helping them make the most of their advertising budgets and deepdivr.
This is what you'll Learn
June 2nd, 1PM CEST
Strategy & Planning
- How to create a strategy / playbook
- Targeting - which data can be used
- Objectives - which can be used for what
- Placements - which can be used for different purposes
June 9th, 1PM CEST
- How many target groups should you use
- How many ads/creatives
- Always on vs. campaign based communication
- How to allocate budget
June 16th, 1PM CEST
Monitoring and Optimizing
- Which metrics should you base your optimisation on?
- How to filter/group data
- Compare FB/GA data
June 23rd, 1PM CEST
Evaluation & Reporting
- Which metrics should you evaluate based on
- Stakeholder management - who wants to know what
- How can you learn from the campaigns you have created