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Budget Allocation

Cross-campaign and cross-platform optimization are some of the hardest things in paid social. The goals and objectives are often different, so how do you know how to set the budget and how to potentially reallocate it when the campaigns are active?


Optimization 101

Paid social marketers rarely have enough time to properly analyze ongoing campaigns. Being able to quickly tell where to focus your efforts and what to do is very valuable.


The value of grouping data

In today’s fast-paced environment, it’s rare that we have enough time to pause and look back so that we can truly learn from our previous campaigns.

However, only looking at campaigns in isolation means you might miss out on valuable and surprising insights.

In this webinar, we’ll show you the value of grouping data from many campaigns in your analysis.


Test - why, how, what?

You probably know splittesting makes sense to do, when working with paid social, but why should you do it? How can you structure your tests to get the most out of your results? And what specifically should you test?


How to work around tracking prevention

You have probably heard about iOS14, cookie consent and other tracking blockers, which are creating roadblocks for paid social by making your retargeting audiences smaller, and making tracking more difficult.

This webinar will inspire you to use all the data sources that are still available to you for both tracking and targeting purposes.


Media strategy on paid social

A simple framework helping you choose the right channels, placements, and formats for your paid social campaigns. Join this webinar to hear how you can easily structure your campaigns using the same framework.


The future of social media (in Danish)

Few areas change as fast as paid social. In this conversation we'll discuss where social media is headed. What will we see more of, which tendencies should brands take advantage of, and what should we spend less time on going forward?


Classic content mistakes

Creating content for social media channels can be difficult because 'what works' often changes. But there are som tricks and guidelines that will get you far - regardless of which industry you are working in.

Watch this video and get those tips and tricks!


Tracking prevention

We’ve been used to having a lot of data - now we have less, thanks to App Tracking Transparency (Apple iOS 14) and cookie consent. Times are changing and it's really important that you know how this will affect your tracking and campaigns.


Reach & frequency buying

'Reach and Frequency' buying has some great advantages - e.g. giving you a fixed CPM price before your campaign is launched, but there is more to it!

Watch this video to learn more about what Reach and Frequency buying is, and when and how to use it.


Objectives and placements

It can be tricky figuring out what the different campaign objectives can be used for, and which placements to select for your ads.

In this video, we’ll talk you through the pros and cons to help you in your campaign creation.


Estimate outcome of your campaigns

How many will this campaign reach? How many conversions will we get? How many video views can we expect?

Do your colleagues or manager ask you these questions when you're about to set up a social media campaign? We have heard these questions a million times!

Knowing what to expect before launching a social media campaign can be difficult, but we've got you covered!

Watch this webinar and learn how to predict the outcome of your paid social campaigns.


Paul Slovic Experiment Explained by Kristoffer

Paul Slovic conducted an experiment in 1973 on prediction accuracy. It shows that as the amount of available information increases (a) accuracy remains stable, (b)confidence rises sharply, and (c) judgment policies exhibit morerandom error.

Our CEO Kristoffer, explains that just as this experiment shows, it's important to focus what's important and not base decisions on too many metrics.


Kristoffer talks about Simpsons's Paradox

Simpson's paradox, which also goes by several other names, is a phenomenon in probability and statistics in which a trend appears in several groups of data but disappears or reverses when the groups are combined.

This is important when making decisions on what campaigns or creatives work the best. Our CEO Kristoffer goes over this in more detail in this short video.


How Google Analytics can improve your Social Media Marketing

This webinar is for anyone working with social media, who would like to learn how to measure the value of their work in Google Analytics. The webinar will cover these topics:

1. Why measure your performance also in Google Analytics?
2. How to combine data from the two platforms
3. Case: how does YouTv measure their social media performance


3 Principles to Maximize your Advertising ROI

This recorded webinar is for anyone interested in increasing the ROI and effectiveness of their advertisement. My two speakers, Dan White and Kristoffer Nygaard will cover these three principles:

1. Be clear on the role of your communication
2. Choose the right media combination
3. Optimize your creative in different media