This webinar is for anyone working with social media, who would like to learn how to measure the value of their work in Google Analytics. The webinar will cover these topics:
1. Why measure your performance also in Google Analytics?
2. How to combine data from the two platforms
3. Case: how does YouTv measure their social media performance
This recorded webinar is for anyone interested in increasing the ROI and effectiveness of their advertisement. My two speakers, Dan White and Kristoffer Nygaard will cover these three principles:
1. Be clear on the role of your communication
2. Choose the right media combination
3. Optimize your creative in different media