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Whether your job is to create and optimize campaigns, make reports, monitor, or you're doing all of the above. It will always include data to some degree. And knowing how to work with your data will help you in times when you're not really sure what to do to increase your performance.

People won't pay attention to all ads, so the chances are that they'll notice those that they're already familiar with. It's very different when people already know your brand, colors, and message than when we're introducing something for the first time. Depending on which applies to you, there are different tactics you can use to make people actually notice your ads.

In this blog, you'll learn how these tracking preventions limit your work for monitoring and optimizing your campaigns. In the end, we share a quick 3 tips on how to work around it.

In this article, you’ll learn what Simpson’s Paradox is and how it’s influencing your decisions for social media campaigns. You’ll learn how to avoid misinterpreting the data and analyze your social media campaigns like the data specialist that you aspire to be.

When working with paid social, optimizing and reporting are some of the most important tasks. But it’s not uncommon to experience that the numbers you’re reporting from Facebook, LinkedIn or other social platforms are being questioned by your colleagues or clients.

While the full impact on paid social still lingers in the air, marketers everywhere are scrambling to tweak their setups to still be able to track just a tiny bit of what they used to.