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Simpson’s Paradox: How misinterpreting your data can lead to the wrong decisions
In this article, you’ll learn what Simpson’s Paradox is and how it’s influencing your decisions for social media campaigns. You’ll learn how to avoid misinterpreting the data and analyze your social media campaigns like the data specialist that you aspire to be.
Why you should use Google Analytics when optimizing your paid social efforts
When working with paid social, optimizing and reporting are some of the most important tasks. But it’s not uncommon to experience that the numbers you’re reporting from Facebook, LinkedIn or other social platforms are being questioned by your colleagues or clients.
iOS 14 is a blessing in disguise for social media marketers
While the full impact on paid social still lingers in the air, marketers everywhere are scrambling to tweak their setups to still be able to track just a tiny bit of what they used to.
Prepare your advertising for the impact of the iOS 14 update
Apple has announced changes to how users can be tracked from their devices with iOS14. These changes will have significant consequences for most advertisers - and has caused Facebook to make several changes to Business Manager.