Michelle Løken joined Orkla Health December 2019. A company under Orkla Group, the largest consumer goods company in the Nordics & Baltics.
Joining Orkla from Drum and before that Resolution Media, Michelle had a strong understanding for the importance of deep diving into campaign metrics to increase performance and return on ad spend. On top she needed an easy way to streamline reporting to senior management.
Key changes based on data from deepdivr
What do you like the best?
“I've spent several hours on manually creating in-depth reports, with deepdivr I can create the same reports in a fraction of the time I used to spend.”
What problems are you solving with the product?
"The greatest problem deepdivr solved for me is the time spent on reporting. I've saved a lot of time on quickly exporting nice-looking reports from the tool, which allows me to spend more time on other projects that are demanding my attention.”
Overall?
"The greatest social media reporting & analytics tool I've used”
Learnings
Conversions: Increase spend on target groups that include older men, as they are converting very well (see image).
Awareness: Expand on broad targeting and pause interest based targeting.
Conversions: Move budget from awareness to conversion. Conversions: Extend lookalikes audiences to 10%
