A Case Story of Increasing Marketing Performance and Saving Time

In the start of May 2020 YouSee started a new brand campaign to tell the story of how much they actually offer.

YouSee, part of TDC Group, the leading provider of TV-, Broadband-, Mobile- and Phone subscriptions in Denmark, started a new brand campaign.

To ensure the optimum performance, they used deepdivr to understand performance and make the right changes as the campaign developed. 

75%

Time Saved on Reporting

85%

More Conversions

27%

Increase in Conversion Rate

-58%

Cost per Conversion
Customer Cecilia Foss from youSee
Quotation Mark Icon
We have saved a lot of time on collecting and analyzing data. I believe we save approx. 75 % of the time we used to spend on reporting from Facebook’s Business Manager.

deepdivr provides easy to use templates in our own brand colors which makes it easy for us to share with internal and external stakeholders 
Cecilie Foss
Campaign & Performance Manger

Three key priorities for YouSee

  • Increase the number of conversions for the overall product range
  • Improve understanding of budget split between different ad creatives
  • Save time on tasks such as monitoring and optimizing performance & reporting
Illustration of meeting

1. Increasing Conversions by 85%

Key changes from week 20 to week 21 based on data from deepdivr

  • Change in distribution of budget to Ad Sets 
  • Change in distribution of budget to Ads 
  • Split between audience groups: Customers and potential customers 
yousee case graph 01

2. Improving understanding of budget split

If you aren’t changing 60% of your ad creative, targeting, and budget based on lessons from your first 30% of spend, you’re missing the boat” quote form Head of Strategic Analytics, Google Marketing Changing budget split between different ad creatives in different campaigns made a huge different.

The dashboard made it easy to see that some creatives performed way better than others (top left corner), but the budget didn’t reflect that (bottom left corner). Acting on that insight did the trick and we made sure the budget was allocated the best way possible (bottom right corner). 

yousee case graph 02

3. Spending less time on reporting

“We have saved a lot of time on collecting and analyzing data. I believe we save approx. 75 % of the time we used to spend on reporting from Facebook’s Business Manager. deepdivr provides easy to use templates in our own brand colors which makes it easy for us to share with internal and external stakeholders” 

yousee case graph 03

"We are very satisfied"

What do you like the best?
"
Using deepdivr, I can do more in less time. The dashboards are easy to customize so we get the insights we need to optimize performance. Also, being an in-house social team, we really appreciate the inputs and advice we get from the deepdivr team."

What problems are you solving with the product?
"
The essential thing is we save time. Save time on collecting, analyzing and exporting data (when reporting). Normally this is too time-consuming and time is the one thing we lack."

Overall?
"
I believe having renewed the contract 2-3 times says it all. We are very satisfied and the combination of the platform and their advice is something I can recommend to every enterprise. "

Customer Kijana from youSee
Kiana Merija
SoMe Marketing Manager
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